I see what you mean but I don't agree.

If I'm friends with your brother and you're more like your brother than most people, the fastest way for me to understand what you're like is for you to tell me you're like your brother ... with XYZ key difference.

My goal is to make people understand what stacker news is as fast as possible. The goal is to reduce the risk of confusion while understanding that it costs sounding special.

I'm surrounded by companies at TABConf who take your advice and no one could tell you what their company actually does. Often it's because they do 10 divergent things because they thought they shouldn't be restrained by understandable comparisons to things and confused even themselves in the process.