Probably they or someone they know got rekt last cycle by Saylor telling them to 2nd mortgage their house. Or a ponzi rugged them, or their exchange got hacked, or they fell for a scam. Or they tried mining and found out its unprofitable for them and they sold their ASIC for 80% loss. Or they just bought the top and aren't exactly pleased that short dated treasury bonds are outperforming their BTC position.

Only time BTC is in the news is when we're at ATHs or some criminals are using it. Only time normies need to use BTC is to pay the ransomware on their laptop. None of this really signals "generational wealth" to people. This scares away most people who don't even want to associate with something that could make them lose money or is used by criminals.

The people who care the most about sovereignty are already bitcoiners.