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I think I'd question whether these people really are "new" to bitcoin. Aren't ordinals just redirecting activity to bitcoin that would have been directed towards other chains?
I suspect the majority of people trading NFTs also already held bitcoin. Do you have any data to support the idea that they are net new?
I don’t have cold hard data but I’ve spent many many hours this year talking directly to hundreds of those people (there are many, many more of them that I didn’t have the time to chat with directly) and my impression is that some of them are OG bitcoiners, some of them are NFT people etc who did have some bitcoin already, but also many of them have never paid attention to bitcoin before at all.
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