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Appreciate the feedback and taking the time to write it all out. And the internal monologue of sorts. Helps us understsnd the nuance.
Will bring up some of your suggestions with our designer as we experiment. Weβre working on a lot tricky problems with a small team and trying to make something seamless and easy - beyond just donate once users that are already in lightning.
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Great feedback
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I find the signal-to-noise to be a bit of buzz-kill on the UX, and then the tactics used are unnecessarily heavy-handed to the point of really killing any good vibes. The number of clicks and mental gymnastics it takes to go-around the "Login or Sign Up" or "Create an Account", and the choice of colors/boldedness...it's like somebody is trying to overzelously apply every trick in the book to get users to "convert" to a Mash user by sneaking in click-baity-tactics. It's aggressive, and the UX suffers materially because of it.
Take a look at this photo I marked up, which is taken after clicking the "Heart" icon: https://imgur.com/a/4qQm6ae