Well they've raised like 200M in funding with little to show, so like half of the ecosystem is on their payroll even if in an indirect capacity.

Bolt12 is a logical thing for them to push as it would make users oblivious to whether or not they're using lightning vs. mints / liquid, and their greenlight cloud would have a feature benefit as sovereign nodes become crippled by the added latency.

The question is why is Spiral so aggressive in pushing it? Is it as simple as Matt and Steve ego's make them incapable of honest conversations? or is it something else?