Now that the comment was deleted, I feel more comfortable saying that I was talking about [Jobs Theory](https://hbr.org/2016/09/know-your-customers-jobs-to-be-done).

Yep that's exactly it. That's the purpose of the kind of market research I'm talking about.

It attempts to say something about what burning needs people have that are going unmet.

k00b

You are doing  this in a way when designing SN algorithms and even features, I guess. I remember when you gave Car a little jab: "See, you wanted bookmarks, but you dont use them." Predicting what people want and how they will react.

siggy47

bitcoin

_Broken Money_ book club, part 4

elvismercury

TA is another beast all together I think. The kind of quantification I'm talking about doesn't make price predictions as much as it tries to say "who/why/how/etc are people most unhappy when using products in this market category."

It's related to TA in that it's trying to help you draw conclusions that are otherwise hard to draw though.