Woo commerce is open source, all free. You could (and should) set up a store just like it and sell stuff, no banks or fiat required. Is it really an issue that is "low effort"? They seem to sell some cool stuff and maybe just trying to hustle a little on the side or even show how easy it is. How pure do we need to be when this moves to broader adoption?
Firstly, thank you for the information about woocommerce I did not previously know. I usually code in ruby on rails so when I saw the landing page I assumed it was similar to square space, wix, or shopify. My mistake.
That being said, I'm personally over here looking at at Coffee beans from the farmer in El Salvador, sold straight in BTC only (source: https://www.tierrabendita.net/en/producto/satoshi-specialty-blend-finca-las-veraneras-red-bourbon-abm-san-pacho-honey-process/?v=d38212a0c0e9) and rural farmers in the US under the guidance of a farmer who helps the other farmers through consulting, sell meat products with lightning (source: https://beefinitiative.com/the-beef-box) but also (source: https://ozarkprimebeef.com/).
In addition to this, I'm seeing projects like Bitcoin Beach (Lessons learned: https://galoy.io/bitcoin-banking-for-communities-lessons-learned-from-el-zonte/) or built with Bitcoin (source: https://www.builtwithbitcoin.org/projects)
So the first thing I'm trying to say, is that drop shipping, isn't it. The second thing I'm trying to say, is we need to be building ourselves so that we can sell useful products and services to each other.
To answer how pure we need to be? It isn't even the right question. Businesses that try to set up quick shops to market to Bitcoiners need to catch up, because there's more and more out there that's better than that. How rooted would I personally like it? Rooted enough for a hyperinflationary event or a bank shutdown event to have little to no impact on the ability to transact in Bitcoin.
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Those are both super cool projects. Definitely with more moral virtue than thorbuys, but not everyone will be able to have the luxury to live those ideals right? So are you saying that people shouldn't try to make a living with bitcoin, like doing dropshipping, or porn, or things that even whisper of FIAT. If it cant be "better", if it isn't a "Bitcoin Beach" 3D printed and built at-home project, or grown-at-home coffee beans it really shouldn't be done at all. Better to let that stuff stay fiat. Not trying to put words in your mouth, just seems like the train of thought.