Hopping on a plane shortly, this is my in-flight entertainment.  Thanks for surfacing it :)

elvismercury

yes, your "schema" point exactly. e.g. in any contract/legal agreement you'd like your lawyer to draft first and present to the counterparty. huge anchoring effect to how things are framed. a lot of power accrues to the one who writes it down. that's kind of MA's point in the clip I shared at the top, but the whole thing is worth watching/listening

videos

1 Minute Career Advice from Marc Andreessen on Dave Perell's "How I Write"

Maybe he talks about this in the podcast, but from my experience, when you write it down, you are introducing the very first schema for how others should think about X.  It doesn't matter what X is and it barely matters who you are.  The nature of human affairs is s.t. most people find it 100x easier to start with something that someone handed them than to get off zero.  

Writing it down is the ultimate exploit of that "feature."  You can use it for good or ill.