If i was the CEO of youtube i would enable Lightning and give every user 50 sats. Then i would implement Stacker News type system where upvotes gives a sat. Eventually you would not need advertisements and you would not need to take dark money from MSM - you could just take a very small percentage of sats content creators receive -which is basically just a political institution at this point, in order to game the search algorithms. The platform would become free and independent in other words. The way it should be :)

edit Youtube has 2 billion users, giving everyone 50 sats for upvoting would only cost 1000 BTC unless my math is wrong.