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Ah, yes, that was written badly.

Revenue = 100% of posting costs and 10% of each zap.

And you as the founder get 50% of that and 50% go to rewards.

So yes to this:

50% of posting costs and 50% of 10% of each zap?

ok, thanks for clarifying. And out of curiosity, before the launch of territories, did SN take 10% of the zaps to users?

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Yes and these also went to rewards

You can read more about this here:

To make this feature sybil resistant, SN now takes 10% of zaps and re-distributes them to the SN community as part of the daily rewards.
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