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1041 sats \ 8 replies \ @elvismercury 29 Jan \ on: Reddit Advised to Target at Least $5 Billion Valuation in IPO tech
Only $5b? I know nothing whatsoever about their financials, but my impression from a pov of cultural relevance / influence makes me have a gut-check reaction that Reddit should be worth way more than that.
Always interesting to project the hazy view of influence onto dollars.
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117 sats \ 7 replies \ @kr OP 29 Jan
culturally, snapchat is also a major brand but it turns out they have a much harder time monetizing their business than Facebook and Google.
will be interesting to see how Reddit’s monetization efforts stack up to other social platforms.
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647 sats \ 5 replies \ @elvismercury 29 Jan
It's interesting to think about how much of this is bc of indirection -- if your revenue comes by packaging up users for some third party (e.g., the advertising model) then what does it take before you have material amounts of profit? Well, I guess we know what it takes, and we generally don't like it.
But when you don't have to be indirect anymore, and users can literally pay the site, and each other, then that's a whole other universe to operate in, which will have its own physics / dynamics. Though those dynamics will have to be discovered...
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84 sats \ 4 replies \ @kr OP 29 Jan
agree, still TBD on how the new dynamics on places like SN will stack up against existing advertising models.
lots of good opinions on either side of the issue.
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4412 sats \ 3 replies \ @chairman_pretense 29 Jan
Interestingly, as of 2022 Reddit had an ARPU of only $0.6 (which is really, really low - they are not a popular or mainstream advertising platform, their cultural impact is disproportionate relative to revenue).
In SN terms that's 1400 sats per user per year in revenue.
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458 sats \ 0 replies \ @chairman_pretense 29 Jan
(This post officially makes more sats than a reddit user.)
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21 sats \ 1 reply \ @kr OP 29 Jan
that is low, can you share the source?
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1327 sats \ 0 replies \ @chairman_pretense 29 Jan
This is the most recent I can find: https://www.statista.com/statistics/1309745/reddit-average-revenue-per-user/
As best I can tell that is genuinely an annual figure. Which if it is, is ridiculously little.
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0 sats \ 0 replies \ @gmd 30 Jan
I’m always fascinated that twitter and reddit are relatively so terrible at monetizing compared to FB. The topics we’re interested in are right there in our subscriptions and post history… I would think it should be easy to perform targeting.
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