Not bad except on its own I don't understand why the guitar is a pencil.
Hmm yeah, it's not very clear that pencil = copywriter = idea = brand Long stretch. I thought of using a light bulb for "idea" + pencil to look like a guitar, but that would have been even worse.
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Nope. I wouldn't have gotten there from the above alone. Maybe you should just drop a lightbulb in the whole thing and forget the guitar analogy? I understand something about idea then, brand, and music.
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