It is happening. I understand it's not how we had envisioned it would happen, but perhaps it's how it was meant to happen.

If you go to a financial subreddit and post anything about Bitcoin, you'll either get banned or downvoted.
You can lead a horse to water and that's the best you can do.
I haven't succeeded in orange pilling any of my friends, but I've done the best I could.
They will join us in due course, whenever that is for each and every one of them.