The first layer of communication is mere grammar. We're all able to do this with a minimum education.
The second layer of communication is *logic... not all of us can do this. It requires formulating a cohesive argument and following it through, from A to B. But I think most of us working in this space can do this.
But the third layer of communication is where almost everyone drops the ball, and that's rhetoric. This is where you package 🎁 the message for delivery; it's a grammatical, logical, poetic, and visual. 👁️ Design enters at this layer, in the form of wording, formatting, and even imagery. If this were about music, the third layer sets the tone of the instrument 🎺 we want to play.
And quite honestly, this 👆 is hard work. No matter how good your message is, it can be lost in translation without the right packaging.
The TLDR is: Yes I agree, formatting matters. 🫡
So beautifully packed! Thanks, I never thought it that way... Layers of communication! Damn man, you got the point of writing! Also @DarthCoin mentioned some of these point in #469063
Do you have any resources or learning material to share about it? I was focusing on formatting but am happy to bring this thread a bit forward
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What's your thinking on exclamation and question marks immediately after an italicised word ?
I note that you didn't italicise the exclamation mark after packed above. The run on to the exclamation mark looks a little clumsy to me, but the alternative of also italicising the exclamation mark also looks a little weird.
(My own solution is to adopt the French practice of leaving a space before exclamation & question marks. Which I find more appealing anyway, in general use.)
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Not all cases are the same and your approach on creating a space it probably work on all cases, same as it would without but... as you said, adding a French touch might be perceived as a nice detail and a more pleasurable reading.
From my perspective, it also depends on which letter is last near the exclamation point: it does change, having a i! that compensate or a v! that push it forward. The type of font used also make a huge difference. So I'd personally not use the same approach all the times.
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@Atreus is referencing the Trivium here
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Found the man of culture 🍺
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Perhaps, perhaps not. It was a little embarrassing for me to look at that article because it reminded me that I have Marshall McLuhan's doctoral dissertation on the Trivium1 in book form, and still haven't got around to reading it after quite a few years.
Footnotes
  1. McLuhan, Marshall (2006). The Classical Trivium: The Place of Thomas Nashe in the Learning of His Time
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Thanks for sharing @Atreus' source. I'll definitely get that book on my hands
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