Hey SN,
I'm Chris, one of the cofounders of a startup called User Provided Advertising ID (aka UPAID). We are building a new product for consumers to control the level of personalization in their ads and start earning money from them.
The wallet that powers this project is Lightning / UMA, hence why I'm sharing it here.
Would love you to check it out and share your feedback with me!
What is UPAID?
UPAID is a browser extension & phone application that enables people to create their own pseudonymous Advertising ID and opt into sharing it with advertisers & publishers, in exchange for a portion of the ad spend used to show them ads. UPAID users maintain control over their ID and can reset it with the click of a button at any time, thus disassociating any data that was previously tied to it.
Why will advertisers pay me for access to my ID?
You may have heard third-party cookies are being sunset in Chrome in Q4 2024 and they've already been sunset from Safari and Firefox.
You may have also heard about the increasing scrutiny around data collection via laws like GDPR, CCPA, and more.
The point is- if advertisers want to maintain addressable, measurable advertising campaigns, they need to figure out a better way to track consumers and have it done in an explicit opt-in way.
UPAID aims to solve this problem for advertisers.
Who cares about advertisers losing the ability to track me?
#1 The obvious one: advertisers. No tracking = no targeting & no ability to measure performance.
#2 Publishers. When cookies/advertising identifiers go away, publisher ad revenue drops drastically.
"We observed that for the top 500 global publishers, average revenue in the treatment group decreased by 52%, with a median per-publisher decline of 64%."
Publishers are already struggling to keep the lights on. We think UPAID will help them in 2 ways:
First, when a publisher's audience has UPAID, it means the value of their ads will be 2-3x higher because the user is "identifiable". (Users that have an ID are worth 3x than non-identified users.)
Second, when a consumer has earned money from UPAID, we think it'll be easy for publishers to start asking consumers to spend a few cents to access content. This will open up a non-advertising revenue stream to help publishers reduce their reliance on ads and subscriptions.
Do I need to let advertisers track me?
No. We give you the option to turn the ID off if you don't want to be tracked. Instead, you can just tell us what topics you're interested in or want to avoid. We can then pass that information to advertisers. This way, advertisers can still show you relevant ads based on what you like, but without needing to track you. And yes, you still get paid for it, even though it will be less than if you let them track you.
I block ads so I don't care about any this
Understandable. Ads do suck. We're just trying to make them suck less and help publishers in the process.
DEMO
Thanks for checking it out.
If you liked what you read / saw, please sign up for the waitlist at https://upaid.website
Cheers, Chris
Very interesting. Just joined the waitlist.
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Thanks for sharing on ~builders. Also thanks for posting the loom as well. đź‘Ś
Feel free to checkout PlebLab and let me know what I can help you with.
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Using, Slice, UPAID, and Lunchmoney together is pretty wild.
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It's quite interesting. I'm talking about the waitlist. Why? I mean that's a great idea, apart from 'earnings stated in Fiat shit', why don't you just open it for everyone. It would also be better if you have the option of getting paid in Sats.
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Thanks! The waitlist is to drive interest before our product is finished and show advertisers we have people ready to see their ads. A big contingency to making UPAID successful is that we get the enough demand partners to participate. The only way that happens is if we have lots of users.
In the signup process, you will be asked what currency you want to earn in and BTC will be there.
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Wow, that's a susprising tool here! Congratz. Would you like to demo it at our Community Call one day? Do you use Alby?
best,
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@Alby is the best! First Lightning wallet I ever experimented with and still my go to spending wallet for zapping.
Would be happy to share! It’s still a prototype but I could do a walkthrough like I did in the Loom video if that’s cool?
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definitely! Pick your Thursday at https://cal.com/getalby/communitycall :)
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Thats awesome, good luck and thanks for sharing here
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it's like slice?
this is not
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Similar! I am a big fan of what Slice is doing and have been using their extension for over a year now.
The main difference is:
UPAID is trying to get you paid on the existing ads that publishers show you.
Slice is getting users paid on dedicated Slice ad units, not owned by the publishers.
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ah ha ok cool! I am on waitlist
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Looks like it's got potential, and I'm glad lightning's a payment option. For those of us who use tools like uBlock Origin, can this work with it (so we can allow UPAID ads through, but not open up the browser to god knows what)?
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Thanks! Unfortunately, it won’t work with adblockers. The ads people will earn from are publishers’ regular ads.
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Completely understandable. Probably going to be a dealbreaker for some folks (myself included), but I get why you have to do it.
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10 sats \ 0 replies \ @kr 19 Mar
very cool idea, Chris - thanks for sharing!
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