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I thought that years ago, mainly when daily fantasy burst on the scene, but gambling has been legal for years now. Beyond the obvious advertising, the sports books also use advanced AI and analytics to offer promos and things to suck people back in. So while we see lots of ads on TV and media, the vast majority are push notifications and emails, trapping existing users in a problematic cycle.
the vast majority are push notifications and emails
Interesting. I didn't know that.
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I'll be sure to mention I don't have data to support that, so it was mostly hyperbole. But once you have the app, the amount of data they collect and use to offer promos to retain and keep you engaged is pretty staggering. So it's not farfetched to believe the advertisements you see on TV are outweighed by the advertisements used to retain/keep customers via promos and bonuses.
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No, it makes sense. I just wasn't aware.
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