You're correct on both points, but @Satosora may also be right.

I think he's exploring the idea of the use of two identities, to preserve some privacy. 

siggy47

He is asking how to build his face without actually building his face. 
You have to pick one or the other. 
If you dont want to meet clients face to face, then you will have less business. 
Its just the fact of the matter. 

Satosora

bitcoin_beginners

Anonymous vs Public Bitcoiners

TresDMan

I don't think the OP was looking at this as an ego thing. I think his point is that his business  is dependent on HIS abilities, which must be advertised. Musicians want him, not any random guy, for this type of work. 