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That's a lot higher in India than I expected.
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China also surprised me, I know they invested a lot in soccer a few years ago.
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U.S. is definitely a growth market, especially with all the Latino immigrants.
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and Messi :)
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Way bigger impact that Beckham a few years ago.
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Of course Brazil is number one. The share in Canada and the US is still fairly small but it has been growing. My guess is if you had these stats from 20 years ago the Canada and US numbers would be half what they are today.
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