I agree that it certainly taps into the psychological side of things for people renting and everyone's' desire to pay less or get a good deal....

However I think it does a bit more than just that....

It allows me, as a Bitcoiner a method that incentivizes my resident's to utilize the network in a method that helps us both....I get the "value" of rent paid in Bitcoin (which allows me to do many things with my business-mainly demonetize the FIAT value of my building by storing its value on the network(for one)) and my resident benefits through the potential lower cost of living through the splitting of the price appreciation...