In 1975, Elvis was at a car dealership in Memphis to buy a new Cadillac. While choosing his car, he noticed an elderly woman who was observing the cars with great interest but with a sad expression. Elvis approached her and asked what she was looking at. The woman replied that she was simply daydreaming since she couldn't afford a new car.

Without hesitation, Elvis decided to buy a Cadillac for her. The woman, incredulous and overwhelmed with emotion, burst into tears of joy. Elvis paid for the car entirely from his own pocket and made sure all the necessary documents were in order. This spontaneous act of generosity became one of the most famous episodes in Elvis's life, demonstrating his generous nature and his desire to help others.

His friend and bodyguard, Jerry Schilling, has recounted, "Elvis was not only an extraordinary entertainer, but he also had a heart of gold. He loved to see the happiness in the eyes of the people he gifted."