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Putting it this way, it makes more sense.
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They can be useful to founders since they're essentially half price:
Can Territory Owners Earn Sats?
Yes, territory owners earn 50% of all fees generated by content in their specific territory. This means territory owners earn 5% of all sats zapped within their territory, as well as 50% of all sats paid as boosts or posting costs within their territory.
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I see it as wanting to make sure people see your post. Sometimes stuff gets buried, so you might want to make sure that doesn't happen to a particularly important (to you) post.