You definitley have to visit "Bitcoin Valley" in Rovereto, Trentino. It's just a short train north of Verona and can be comfortably reached from Milan, Florence or Venice in a day trip. There's tons of merchant adoption there, and if you have a bit more time you can also find the wonderful Bitcoin Brescia community. They don't have as much merchant adoption but a cool hacker space. There are lots of small meetups all around Italy, called "Satoshi Spritz," typically on Fridays, in some areas even weekly. Lugano is technically not part of Italy, but it's still worth a visit if you're in the region and want to use Bitcoin. Adoption isn't as organic as in Rovereto or Breschia, but it's still a fascinating case study. Buon viaggio!