Meh it looks like a logo for a high school basketball team.
Fair, but most associations with high school basketball are positive ... which is a lot of what you are looking for with this subconscious stuff. It makes their brand seem more youthful imo. A lot of this subtle design stuff can sound pretty woo, but I'm confident it matters. At least, it probably doesn't hurt.
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10 sats \ 1 reply \ @anon 19 Jun
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