pull down to refresh

I think search engines nowadays identify very well the amount of organic and human content that is on a website and can rank you for that, if the site is filled with AI, it could rank SN worse, I'm not totally sure about this, but that's what I've heard in some webmaster forums.
My day job is SEO so yeah I have seen sites hit in the last 3 core updates, mostly hijack AI where people take other sites upload their sitemap and spin up content, or if they're generating above normal rates, and some telltale content terms used, Ai content also generates a lot more poggosticking (high bounce rate) so it automatically gets demoted with time, but it;s still a big problem for search engines
Google pushed out a new core update this week to tackle it because the last 2 only got a few people and they are constantly pivoting/changing strategies, this is mostly for site who are trying to sell ad space or affliate links
Google is actively promoting forums, because it generates UGC, which can be used for AI model training, or it wouldn't have done that deal for Reddit API access
reply
Thank you very much for this detailed information, I don't know much about SEO, but I see that Google is having a lot of problems lately to rank websites from what you tell me, AI evolves very fast, so Google must do it too.
reply