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From the article, it sounds like maybe SN referrals are working about as well as they can be expected to.

Expect less than 10% of your users to convert a successful referral.

Also, they recommend having a data scientist involved in the planning, although they don't say why exactly. If you figure out why you should have one, I volunteer my services.

Given how little time we've put into referrals, if we're already achieving 10%, we should be able to do a lot better.

I don't know why we'd need a data scientist yet but I volunteer to let you volunteer.

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