Phillip Morris is getting out of the cigarette game and moving towards the addictive drug delivery system game:
People who think this company's leadership doesn't know what's going on are naive.
Their revenue and profit have been stagnating for many many years and their stock massively underperformed the market. The smokeless products are a panic reaction - they are trying to cling to relevance and are utterly failing at it. C-level management knows that for sure.
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