Even since the launch of territories last December, I have been perplexed about just what compels so many individuals of varying backgrounds to jump off the edge and into the uncharted waters? I pondered about it here. Why do Stacker founders embark on a loss-making endeavour and resolve to pump in their time and energy to make it worthwhile (and hopefully profitable)?

So, I was reading Success Built to Last, and this page created an a-ha moment for me:

It turned out that I have been immersed too long in the dirty fiat mindset that I constantly fail to consider other things that matter. I need to upgrade my thinking and shift it from a money to a meaning mindset.

Territory founders kickstart their territory because they want to imbue their lives with meaning and create something that is bigger than themselves. Some of them, such as @AGORA, have visions of businesses and individuals leveraging the LN more prevalently than is the case now - and want to play a part in contributing to its fruition. Others, such as @Public_N_M_E and @TNStacker, are simply passionate about their subject matter and wish to provide an avenue that enables others to have a safe space to showcase their common passion. When you are tethered to a purposeful pursuit, money loses its grip on you.

Additionally, SN empowers people to take action. Pay 100k and your chosen territory is yours for a month. You are paying rent, but you still have more control than if you choose to build your brand with Medium and Google Adsense and adhere to their many hoops and rules. Taking action is preference because you gain experience. If you chew the morsels of wisdom from your experience, you’ll hone your foresight, which will help you in your future endeavours.

Now that my eyes have been opened, I am wondering just what meaning I care enough about such that I am willing to brave through obstacles for it. Maybe I will have an epiphany some time soon, lol.

Some happy sats go to @carloschida, our newest territory founder on board.