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"Bitcoin is not for the weak, only for the brave" is an absolute truth. And the reason is that they have numbed the brains of ordinary people so much that people still don't understand that the game is not to use Bitcoin to get more shitty dollars, but instead, to use the dollars you have and can get to get as many SATS as you can. But the system knows how to dominate the game, they brainwash you with the face value of the currency, and nobody explains to you how the method of accumulating wealth and energy really works, which ends up leaving you at the mercy of your local currency and those a little better understood take shelter in dollars. And above all, they deceive you with the supposed stability of the currency which only works on its face value, a 100 bill will always be 100! but it will not always have the power to buy 100. This last detail is the key, and ordinary people accustomed to seeing "stable" numbers go into total panic when they see the price of Bitcoin fluctuate. and price is the most important psychological factor when you first encounter Bitcoin and don't understand it yet.
It's also about how big balls that small merchant have. In all these 12 years I onboarded many merchants. Not all had big balls to keep their BTC.
But I always advise them this:
Indeed not all merchants understand this game, many are cowards and only look for quick gains, thinking that Bitcoin is kind of "chicken with golden eggs". They are wrong. Bitcoin is only "fuck you money".
Long time preference. People forgot how is to think in long terms. Patience is key.
That's why I always said: Bitcoin is not for the weak, only for the brave.