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20 sats \ 7 replies \ @Undisciplined OP 23 Oct \ parent \ on: There’s Only One Blade! movies
That, and their most charismatic actors retired from their roles.
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That might've been circumstantial. He was tied into the Captain America and Black Panther storylines and Chris Evans retired and Chadwick Boseman died.
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I also don't think they wanted to have another white guy leading a franchise, if they could avoid it.
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My sense is that there are different levels of decision making.
At the highest level, you're right that they just want to make money and that will come through in the long-run.
At a middle layer, there are producers and directors who may be pushing a particular message. I've heard that Marvel fired a bunch of these woke producers, who they blame for the failures of the recent films.