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  • Nine of the ten most valuable brands focus not on broadcasting but on the distribution of user-generated content.
  • Google remains the world’s most valuable media brand, valued at $333.4 billion, with TikTok in second place at $84.2 billion.
  • Instagram is the fastest-growing media brand, increasing its value by 49% to $70 billion.
  • The ranking is dominated by American companies, with the exception of Chinese brands WeChat, Tencent, and TikTok.
Big brands, big numbers.
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Interesting shift!
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