• Nine of the ten most valuable brands focus not on broadcasting but on the distribution of user-generated content.
• Google remains the world’s most valuable media brand, valued at $333.4billion,withTikTokinsecondplaceat$84.2 billion.
• Instagram is the fastest-growing media brand, increasing its value by 49% to $70 billion.
• The ranking is dominated by American companies, with the exception of Chinese brands WeChat, Tencent, and TikTok.

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