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Great questions.
Two really rewarding and exciting discoveries while building sMiles:
  1. Users messaging us how much they love sMiles and that it incentivizes them to walk more, and get more bitcoin rewards (even if it's only a couple sats)
  2. Users value sats much more than cents
Personally I'm super bullish on Lightning long term. The amount of talent coming into the ecosystem, independently of the current BTC price is amazing. I see better and better consumer apps being built using the bitcoin payment rails, which is frequently the first entry for the average consumer. There will be several big companies in this space, and perhaps one which will change the world.