Someone, in analyzing why the New York Times -- a very obviously left-wing publication -- kept emphasizing Harris mistakes and running editorials that seemed to undercut their own beliefs, noted that the circulation of the paper between 2016-2020 was incredibly high, so they'd actually benefit from a Trump presidency (as long as they maintained the facade of still being against him).

There's always power in opposition. It goes in both directions; we'll see more woke/left stuff under Trump, just as we're seeing more opposition to leftism under Biden/Harris (and saw the Tea Party under Obama). It makes sense; people fight harder when they're losing, get complacent when they're winning.

It's never about the short-term, though. It's about where things eventually end up.