I guarantee it is to some, maybe many. The gaming industry has struggled, but is starting to succeed with women. 

TNStacker

Yep, I'd guess the sexes are more different physically than they are cognitively.

Then again, I do wonder if our cowboy theme is off-putting to women.

ideasfromtheedge

Shrink It and Pink It: Gender Bias in Product Design — Harvard (2022)

Yep, I'd guess the sexes are more different physically than they are cognitively.

Then again, I do wonder if our cowboy theme is off-putting to women.