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This is correct analysis, but that's why we stack and hodl. In that sense any individual or entity who holds their owns keys is well ahead. Microstrategy does not hold their own keys, they rely on two custodians so it will be another clown show sometime in the future.
What is good in all this is that Microstrategy pushes corporate adoption. With the downside of not talking about self-custody.
Bitcoin adoption is all about education of the basics, and in this maturity I think almost everyone is still learning at least some parts of it.