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Bitcoin will not be a widespread medium of exchange until people
  • are more comfortable talking about it
  • stop calling it a scam all the time (like most Western newspapers)
  • and stop getting burned by 'crypto-scams' on tik-tok (like the spitting hawk thing)
All of this improves with education which will take time. Beyond that Bitcoin needs to be more stable and have better total market penetration... and imo Bitcoin's total addressable market is huge. It is all digital businesses, resources, store-fronts, and capital. It's really big.
And once a large percentage of that has been capitalized... the volatility will decrease and be more practical to use as MoE. But that's not today it will take time, education being the precursor... leading to SoV leading to daily-use leading to market penetration leading to MoE.