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The Planet Money podcast did a good episode a few years ago arguing in favor of gift-giving with economic theories.
But in the end, gift-giving (regardless of occasion) always strikes me as something inherently divorced from economic theory, and is best treated that way.
This is what I meant when I tried to explain that you cannot divide the social sciences into different categories like philosophy, politics, and economics. They all belong together. Looking at one without the other makes no sense. In this case, just looking through the economic lens is meaningless and will lead you to the wrong conclusion.
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