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It is often referred to as "Lady Wisdom". Some scholars suggest that this is a poetic technique that makes the abstract concept of wisdom more relatable and vivid to readers. This personification appears prominently in passages like Proverbs 8:1–9:12, where wisdom is depicted as calling out to people, offering guidance and insight and so on.
Some other scholars suggest that the feminine personification of wisdom may draw parallels to ancient Near Eastern goddesses, integrating familiar cultural motifs to convey its messages effectively.