Freedom in the neo-liberal world doesn't have anything to do with actual liberty, but just the freedom to conduct your business and amass wealth, which is made convenient by proprietary closed-source software. Using open-source software as a base for your closed-source product is even more beneficial, like iOS on top of the Mach kernel and BSD userland, Android with a Linux kernel underneath, or Winblows with whatever open-source components they may be using now.

Open source is something totally different, where coders share their work because they want others to use it and also make it better, with freedom (the right kind) in mind. This includes the freedom to study it, modify it, and use it as you see fit, even making modifications that can be kept closed source, as allowed by licenses like the BSD license.

So, in my opinion, non of the two options, but the world exactly as it looks.