i mean the obvious cheaper knock-off brands of a near identical product made by a different company. the store-brand stuff is basically their own private-label stuff. i do buy these in places like Lidl and whatnot, they're sometimes not the cheapest either tho 

Interesting term: off-brand stuff. Do you mean the brands that are launched by the food shops themselves? We call them house brands here

cryotosensei

AskSN

What’s your best money-saving habit?

buying off-brand stuff and using store discount programs is most of what I do, the usual food shops we go to have like loyalty programs so I keep an eye on the offers. 

nothing major. 

if i worked in a normal office situation, bringing home meals would be a saving option