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There are two pieces to this. Utilization and price. We are working on both but primarily on price. Right now our members are getting 50% better prices than United Healthcare on large bills.

As far as utilization goes, we will be giving discounts for people who are healthy. That not only rewards those who are health but also incentivizes others to get healthy. Additionally, we do quarterly specials that show people the important biomarkers of health. For example, we are doing a DEXA scan special in Q1. That enables people to see their visceral fat levels which is super important to reduce chronic diseases

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Interesting.
So we will discriminate against people that arent healthy?

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We will reward those who are healthy.

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Discrimination is a feature not a bug

otherwise unhealthy people are "bogging down the systsem"

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Auto insurance favors good drivers and penalizes reckless drivers

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