Icelandic designer Ari Jónsson has developed a biodegradable bottle made from agar, a material derived from red algae, which presents itself as an ecological alternative to conventional plastic. This innovative packaging maintains its shape while containing water and begins to decompose naturally once empty, minimizing its environmental impact. In addition to being completely biodegradable, the material is safe for human consumption, which makes it a sustainable and functional solution to the growing problem of plastic pollution. This advancement combines design and science to provide an effective response to the need for more environmentally responsible packaging.