I feel the problem with this company is innovation. They made the roomba, then everyone copied it. They didnt really buckle down and make a cheaper one, or one that was significantly better afterwards. And the truth of the matter is, it is just a luxury product that works okay. An actual vacuum works so much better, but you have to put in the time and effort to use it. How many of the people that have a roomba can actually say they dont have a vacuum? I would think very little.