A simple and effective way to promote SN is to share great posts with people based on their interests, not just Bitcoin. If someone loves cars, show them (CarTalk). If they’re into books, send them (BooksAndArticles). Let them see SN as a place where they can engage with what they already enjoy, then the Bitcoin aspect becomes a bonus. Also, casually mention they can earn some sats just for contributing. Free money for sharing thoughts? That usually gets attention.