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  • Women's sports are a billion-dollar industry — and growing fast. Global revenue nearly doubled from $981 million in 2023 to $1.88 billion in 2024, with $2.35 billion projected for 2025.
  • Commercial revenue surpassed $1 billion globally in 2024 for the first time. This includes sponsorships, partnerships, merchandising sales, and pre-season tour income.
  • North America leads the charge in global growth: 56% of 2024 global revenue came from North America, yet Europe, Asia Pacific, and other markets are also expanding rapidly.
  • Beyond soccer and basketball, new sports are gaining traction. Cricket, rugby, and volleyball are attracting investment, signaling broader commercial opportunities worldwide.
In conclusion, Deloitte listed five elements to think about when scaling a women’s sports business for sustaining growth and commercial success. They are; review your operating model, obsess over your fans, understand the socioeconomic impact of your organization, foster meaningful partnerships and consider many types of investments. Source
I don't think we want dual standards at all but we still see them in sports. I'm almost sure that once we see the growth of revenue for women sports, women athletes will get an equal pay and the debate about equality in sports will end there.
How long do you guys think women's sports will take to come closer to men's?
Nice. I am enjoying the PWHL. Good quality hockey.
Is your coinos acting up today. I can't send or receive anything for the last 7 hours. Can't even re-attach my wallet now. Oh well. Cowboy credits for everyone today.
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Do you see we have souch women's cricket these days?
Not working. For now I've added blink which iamsingle says works without any issue.
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I have a blink wallet. I will see if it comes back soon. If not I will add that as a backup.
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Previously I also used blink but it took away 1 sat for ever transaction. Now it's not taking anything extra. I think we can use it from day to day with 10k to 20 k sats. We can always transfer to non custodial wallet. Let's try it for a day. If it works better, why shouldn't we use it forever for SN? 😹
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The report presented here overestimates the growth of women's sports. Although global revenue has increased, directly comparing it to men's sports ignores differences in viewership, broadcasting contracts, and sponsorships. Most of the revenue still comes from subsidies and external investments, rather than from direct generation of public interest. Furthermore, pay equity cannot be solved by revenue growth alone; it depends on market demand, which is still far from being equal to men's sports.
Ultimately, it is naive to believe that an increase in revenue is enough for women's sports to reach the same level as men's sports. The market follows the audience, not the desire of those who want to impose equality where demand does not yet justify it.
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