For interactive chart click here
- Women's sports are a billion-dollar industry — and growing fast. Global revenue nearly doubled from $981 million in 2023 to $1.88 billion in 2024, with $2.35 billion projected for 2025.
- Commercial revenue surpassed $1 billion globally in 2024 for the first time. This includes sponsorships, partnerships, merchandising sales, and pre-season tour income.
- North America leads the charge in global growth: 56% of 2024 global revenue came from North America, yet Europe, Asia Pacific, and other markets are also expanding rapidly.
- Beyond soccer and basketball, new sports are gaining traction. Cricket, rugby, and volleyball are attracting investment, signaling broader commercial opportunities worldwide.
In conclusion, Deloitte listed five elements to think about when scaling a women’s sports business for sustaining growth and commercial success. They are; review your operating model, obsess over your fans, understand the socioeconomic impact of your organization, foster meaningful partnerships and consider many types of investments. Source
I don't think we want dual standards at all but we still see them in sports. I'm almost sure that once we see the growth of revenue for women sports, women athletes will get an equal pay and the debate about equality in sports will end there.
How long do you guys think women's sports will take to come closer to men's?