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I remember this happened with a bunch of influencers when the war started.
Influencers and youtubers were told to push a certain russian pro message, and they did because they were paid enough to do it.
It usually comes down to money.

I have wondered if Matt is being paid... I have no evidence of this of course it's just speculation.

However the influence-operations and social media operations of the Russian secret services and intelligence services are considerable... someone might be 'influenced' or 'paid' to have a certain viewpoint and not even know it.

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