I've got a longer answer about the wine in another comment, but basically, my dad was doing it this way, its healthier and the knowledge barrier to entry is lower because I didn't have to become a chemist to make good wine.

Bitcoin has BECOME my business. I planned on just selling wine to tourists and my local community following the business models of those around me, but then bitcoiners started asking to buy my wine...in droves and now they are the only customers I care about.