Different communication for different people. I've used this example for years and people seem to get it immediately. Could be a cultural thing as to why people get it.

At the root for me its about love. If you care about others you will think of what is best for them and that isn't always comfortable for you or them. When you are a parent you should learn this. You often have to do things your children will not like or appreciate for many years sometimes. Its much more comfortable in the short run to just be a yes man.