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Sellers pay a refundable listing deposit (10% of their listing price) that's meant to keep them accountable for not listing illegal items and following the rules of the sale.
Of course they're immediately refunded the deposit when they cancel the listing or when they deliver the sold item.
Sats as collateral means we don't need a bunch of invasive personal info from the seller and it enables a much easier/faster listing process as long as you're familiar with transacting BTC (esp over LN).