Most Bitcoiners (even here on SN) hugely under estimate the degree of obstruction bankers and governments have imposed. Here in New Zealand if a business (or individual) seeks to open a bank account they will be asked do you have any involvement with 'crypto'. If you answer yes the chances of getting an account are minimal. The very few businesses who bravely accept Bitcoin risk losing their banking if the bank becomes aware they accept Bitcoin- it is a risk few businesses except the brave will accept. On the positive side we now have a business here ( lightningpay.nz ) that enables businesses to accept BTC payments but only receive fiat as the conversion is done from BTC to fiat before the accepting business receives it, but even with this available very few businesses accept BTC...because perhaps so few consumers are available and wanting to pay with LN to make it worth the business to accept. We face a dual challenge of insufficient general knowledge and understanding in the consumer and concerted and determined obstruction and FUD orchestrated by banks and governments. Where banks and governments are allowing Bitcoin it is almost always with a strategy to concentrate institutional custody and make Bitcoin a taxed and KYCed speculative commodity plaything...which diffuses any real threat Bitcoin presents to fiats MoE monopoly. We definitely have a 'branding' problem as most people do not have enough information and knowledge to begin to realise the importance and true value of Bitcoin...instead the vast majority have bought the FUD and misinformation from fiat protagonists. Bitcoin is freedom from state and banker market control. . . and the banks and governments will not give up that control without a significant uprising demanding it.