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Exactly. It doesn't make sense for an apple. But it makes sense for a picture of an apple.

Because reproduction is free, a digital image or a piece of text can't
have a market price.

Digital artifacts can be reproduced at zero marginal cost. Regular pricing models don't make sense. This book got the problem definition right, but not much else I'm afraid.

I added to a reading list, but found it a little ironic to our conversation that he sells the digital copy of the book for $13.99!

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Yeah, don't buy it. (Or buy the physical copy.) It's not great, I just wanted to point out that this is a known problem and there is a lot of prior work in regards to the problem definition.

V4V is a behavioural solution.
Lightning allows for a technical solution.

I think wedding and extending both is the way.

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Thanks for the reading suggestion, looks interesting.

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