Exactly. It doesn't make sense for an apple. But it makes sense for a picture of an apple.
Because reproduction is free, a digital image or a piece of text can't have a market price.
Digital artifacts can be reproduced at zero marginal cost. Regular pricing models don't make sense. This book got the problem definition right, but not much else I'm afraid.
Thanks for the reading suggestion, looks interesting.
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I added to a reading list, but found it a little ironic to our conversation that he sells the digital copy of the book for $13.99!
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Yeah, don't buy it. (Or buy the physical copy.) It's not great, I just wanted to point out that this is a known problem and there is a lot of prior work in regards to the problem definition.
V4V is a behavioural solution. Lightning allows for a technical solution.
I think wedding and extending both is the way.
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